Merger – EVP Group combines forces with Vitafy Brands
We are delighted to announce that our portfolio company EVP Group is combining forces with Vitafy Brands.
Founded in Munich in 2014, Vitafy Brands has grown to be a leading consumer health D2C online platform for its own brands focusing on the development and offering of functional Consumer Health OTC products for health focused customers. Its direct-to-consumer access leverages Vitafy via dedicated branded online shops to realize best in class product development and marketing advantages.
Vitafy Brands successfully conducted several acquisitions in the healthy living space over the last years. In 2019 Vitafy Brands acquired Bodylab (www.bodylab24.de) and Gymqueen (www.gymqueen.de). In the beginning of 2021 two further acquisitions with ‘vom Achterhof’ (www.vom-achterhof.de) and C.P. Sports (www.cp-sports.de) followed.
Following the acquisitions of Principle Healthcare in November 2020 and Group Korott in June 2021, the combination of EVP Group and Vitafy forms an important step into expanding EVP’s channel and own brand access. Together with Vitafy, EVP Group manifests its positioning as a leading player in the European consumer healthcare market and an ideal platform to further grow organically and through acquisitions. In addition, Vitafy will benefit from EVP’s European retail access and own production capacities, offering significant cross-selling and insourcing potentials.
Vitafy’s and EVP’s experienced management teams will jointly leverage the new Group as Europe’s leading vertically integrated, multi-channel player in the consumer healthcare sector. Vitafy Brands Co-CEO Christian Böhm and EVP CEO Stephan-Maria Weber are looking forward to the cooperation: “By joining forces, we can offer a unique 360° approach with extensive online and offline capabilities, supported by our own manufacturing footprint which will give us a competitive edge.”
As the lead investor of the newly formed Group, capiton will support future buy and build activities with funding and expertise.
The Parties have agreed not to disclose financial details of the transaction.
EVP Group and capiton were advised in this transaction by wdp (commercial), PwC (financial), BMH Braeutigam (legal), EY (tax), and Code&Co (tech).
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