AlphaPet Ventures GmbH & Healthfood24 GmbH

Munich-based AlphaPet Ventures GmbH is a leading supplier of third-party and own brand dog and cat food. The main distribution channels for these products are the company’s own online platforms. Over the last six years, the management team has turned the company into one of Germany’s leading online pet food suppliers with an annual growth in sales of around 30 percent.

Healthfood24 GmbH, which is headquartered in Leipzig, is regarded as the pioneer for sustainable, high-quality pet food in Germany’s premium pet food market. The company created and developed the Wolfsblut and Wildcat brands.

The merger of the two companies with their expertise in the offline and online pet food markets aims to create a broadly positioned leading supplier in the expanding premium pet food segment. The companies currently have a combined workforce of 125 people.

 

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  • Industry Industrial Technology
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Ensys

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